Goodnight, Dave

by KGBTexas Admin on May 19, 2015

There’s not much appointment television in our house these days, but this upcoming week is an exception.

On Wednesday night, please do not call, text, email, message, or otherwise contact me as I’ll be watching the final episode of The Late Show with David Letterman.

liza letterman

I’ve been a loyal Letterman fan my whole life. He’s been a part of my evening ritual on and off for as long as I can remember. I laughed through exams with him, cried through 9/11 with him, and have a feeling I’ll be doing both during his final show on May 20.

What makes Dave so special?

From top-ten lists to stupid pet tricks to rock and roll, he’s changed the landscape of late-night television, all while not changing his teeth, his hair, his glasses, or his trademark snark.

And that in itself makes him a boat rocker. But beyond that, he’s taken huge risks, championed others (just ask Ray Romano how he feels about Dave), admitted mistakes and worked hard to get things right.

And you know what? That’s how you build trust. That’s how you build longevity. That’s how you build relationships that last 30 years. Not just with TV audiences, but in the professional world as well, with clients, colleagues, bosses, vendors, anyone really. Those traits are timeless.


But now it’s time to say goodbye to Dave and his Late Show. I know it’s possible, but I’m just not quite sure how I’m going to make it through the next 30 years without him. Thanks for a great run, Mr. Letterman.

- Elizabeth Marshall Black



When a Workplace Goes to the Dogs

by KGBTexas Admin on May 14, 2015

When a workplace goes to the dogs, it isn’t always a bad thing.

It would not be an unusual sight to see a four-legged coworker roaming the KGBTexas office on any given day. The dogs that come to work are as much a member of the team as I am. In fact, KGBTexas is one of the 20 percent of companies that have adopted pet-friendly policies, according to the American Pet Products Manufacturers Association.

working dog.jog

In my humble opinion, more places should be pet friendly. Allowing our fur-children into the workplace can ease stress levels, boost morale, and increase productivity, which can all increase the bottom line.

An article on Fast Company summed it up perfectly:

Improves Work-Life Balance
Bringing pets to work means employees aren’t worrying about their pets sitting at home alone all day. Being able to bring pets to work also means employees may stay later because they aren’t worrying about having to rush home to let the dog out. This is especially true for pet owners with young puppies or senior dogs.

Improves Relationships
Stopping by someone’s desk to give their dog a belly rub inevitably leads to a conversation with their owner. A 2010 study from Central Michigan University found dogs in the workplace lead to more trust between coworkers, resulting in greater collaboration.

Lowers Stress
A 2012 Virginia Commonwealth University study showed employees who bring dogs to work produced lower levels of cortisol (the hormone released during times of stress). Several studies have shown simply petting a dog can increase levels of the stress-reducing hormone oxytocin and decrease production of the stress hormone cortisol.

Improves Health
According to studies by the Centers for Disease Control and Prevention, owning a pet can decrease blood pressure and cholesterol levels and increase opportunities for exercise and socialization, both of which have immense health benefits. Getting up and taking a break by walking a dog gives employees a chance to clear their heads and come back to a project refreshed, relaxed and inspired.

Sometimes, working like a dog doesn’t have to be all that bad – especially when your four-legged companion is right by your side.

-Chloe Ochse-Seiler


Finding Your Inner Leslie Knope

by KGBTexas Admin on May 4, 2015

I’ve been at KGBTexas for two weeks, so I can’t tell stories from the trenches just yet, and I don’t have any groundbreaking PR insights to share with you. But what I can offer is a little bit of advice on how to be the new kid on the block.

Even if you’re not in my boat, even if you’ve been at your job for 10 years, think about your perspective. How do you approach your day, and how can you make it better? How can you find your inner Leslie Knope?

For those of you who don’t watch Parks and Recreation, Leslie Knope, portrayed by Amy Poehler, is extremely enthusiastic, hard working, tireless, and furiously searches for the good in all situations.

Being in a new workplace can be intimidating. But remember, you are your biggest cheerleader. Even though you might be sitting in staff meetings and writing everything down with a bunch of question marks, don’t be discouraged. Reach out to co-workers for help and familiarize yourself with client websites and blogs. Keep a notebook where you can track your time, projects, and any questions you have throughout your day.

You will quickly learn that life at an agency is frenetic. But rather than adopting an April Ludgate point of view, think of your next quick turnaround time as a challenge.

It’s important to roll with the punches. If (when) you make a mistake, look at your slip-up as a lesson, and move on. Change your perspective. It’s one less thing you will mess up on the next go ‘round!

KGBTexas has four pillars to guide our every day actions: Be bold, strategic, entrepreneurial, and curious.

And always remember, be the Leslie Knope of whatever you do.

-Amy Verbout


Buying The Brands We Do

by KGBTexas Admin on April 27, 2015

Why do we buy the brands we do? What leads consumers to develop brand loyalty? I’ve thought about the brands I repeatedly purchase, and those I put back on the shelf.

Developing brand loyalty for a product all comes down to a brand building a trustworthy and honest brand reputation that meets the needs of the target market. Some consumers may be reach for a specific brand name, while others may grab whatever product is most convenient for them at the time.

Many of us remain loyal to specific brands simply because we grew up seeing our parents using them. We may purchase a specific laundry detergent because we saw mom purchase and use it regularly at home.

That ingrained brand loyalty is ever-more-difficult to come by in today’s world where consumers have the opportunity to constantly explore different products and develop new relationships and insights with those brands. An individual may reach out to a new, locally made product because they are eager to try something new and support the local economy. A positive experience with that brand can easily erode an opinion developed over decades of watching our parents make those choices for us.

Consumers who are likely to become brand loyal, look for brands that are reliable, honest, high quality, and engaging.

Next time you go shopping, think about the brands you love, and the reasons you purchase those products. What brand are you going to reach for next time you go shopping? And, even more importantly, why?

- Amy Cantu


Do What You Love

by KGBTexas Admin on April 21, 2015

I frequently tell people how much I love my job.

During a recent expression of my feelings for my chosen career I had someone ask, “How did you know you loved public relations?” The fact is, I didn’t.


I knew I enjoyed writing, exploring and developing relationships and a fast-paced work environment. Public relations just happened to encompass all of the above.

Plot twist: I love a lot of other things too. Things that may not seem directly related to my career—at least not at first glance.

I’m slowly learning that, especially in public relations, bringing outside passions into your career reaps many benefits.

Take fitness, for example. You’ll probably never see a general public relations job title requiring the applicant to be up-to-date and knowledgeable about the latest fitness trends. If fitness is your thing, find a way to play off of that. You never know who may be sitting next to you in spin class or when you may be able to draw on your fitness knowledge for a creative story angle. Look for opportunities to harmonize work and passions in unexpected places.

I recently worked an event for a client who incorporated an employee with a talent for singing the blues into a grand opening event. Not only did her performance bring down the house, but the employee found personal joy and made a huge contribution to the success of a national company’s local event. How’s that for an awesome story?

There’s no doubt “do what you love” is the unofficial mantra for those choosing a career these days. But finding a way to intermingle everything you love—that’s when you’ll truly “never have to work a day in your life.”

-Brooke Boriak