Working with Millennial Media

by KGBTexas Admin on January 27, 2015

As more and more millennials enter the workforce, the traditional ways of doing business are evolving. Having recently graduated with a slew of millennial journalists to-be—and being a member of the generation myself—I gained a little insight on how to become their favorite PR pro.


Get connected – Social media allows us to know more about a reporter than ever before. So, go ahead—creep. Follow journalists on social media, congratulate them on a new gig or great article and get a feel for their interests. Are they obsessed with space cat memes? Do they include a witty GIF in almost every post? By observing the type of content they enjoy, you’ll pick up on clever ways to grab their attention. Note: do not pitch via social media. If there’s one thing millennials can’t stand is a bogged down timeline and disingenuous interaction.

All-inclusive packages – It has been said that millennials are often lazy and have a poor work ethic. As a member of this generation, I can tell you that’s certainly not true for all of us, but nonetheless there is something to pick up on here. Make it easy for a story to be re-purposed from PR pitch to feature story. Send along photos, videos and exciting content that can be easily packaged into a great feature. Better yet, if you can whip up a BuzzFeed-style quiz—that is relevant to your client’s story, of course—and drop it in with your pitch, you’ll be golden.


Dare to be different – The millennial generation yearns for content that is a little off the straight and narrow. When pitching to these journalists, don’t be afraid to angle your pitch in a funny or “weird” way. Original content leaves millennial media wanting more. Also remember that as technology expands, our attention spans shorten—keep your message content-rich but short and sweet.

 - Brooke Boriak


Give Editors a Reason to Believe

by KGBTexas Admin on January 19, 2015

Anyone who’s pitched more than a handful of press releases to the media has had this conversation.

You: “Hi, I’m following up on the press release I sent you yesterday about XYZ. Is that something you’re going to be able to use?”

Editor: “Never got it. Can you send it again?”

You know they got your email. THEY know they got your email. The problem is, they got 20 other emails yesterday that all went into the same black hole.

What is your story?

How do you make your pitch stand out among the dozens editors receive every week? Make it relevant. Don’t pitch a product; pitch a story.

Which of these e-mail subject lines is an overworked editor more likely to open?

“ABC Company Introduces New Detergent”
“New Detergent Lessens Environmental Impact”

The importance of the “story” in your pitch is growing every day. With the flood of information coming from every direction in today’s digital age, the competition for readership has intensified enormously and consumers have become more content critical. The facts aren’t enough anymore. Readers or viewers want context. “What do those facts mean to me? Why should I care?”

They’re not willing to sort through a mountain of material that isn’t relevant to them to find the nuggets that are. The demise of newspapers and other “mass” media and the proliferation of social “niche” media are testament to that.

Because information is so readily available today, any given story is likely to be seen by far fewer viewers than it was in the past. Conversely, those who find it meaningful are more likely to consume it and act on the information it provides. Think “click-throughs,” the number of people who pursue the details of a story, rather than “eyeballs,” the number of people who see a headline and move on.

As a magazine editor, responsible for both the quality and relevance of the material in each month’s edition, my goal was to reach as many readers as possible using a narrow-but-deep approach: Present a dozen stories with the hope that each one would get 1,000 readers. In today’s digital environment that equation has flipped. Now, the formula is to go broad-but-shallow: Present 1,000 stories with the hope of each one reaching a dozen readers.

And, as that readership strategy changes, so do the economics of publishing. Editors today have fewer resources than ever to generate those stories. You can move your e-mail from the bottom of an editor’s “spam” folder to the top of his “publish” folder by giving them more than just cold, dry facts. Tell a story instead of pitching a product.

-Randy Lankford


Pixels of Fury!!

by KGBTexas Admin on October 31, 2014

Graphic design isn’t usually a competitive sport.


That’s what makes Shutterstock’s “Pixels of Fury” event intriguing to me. It’s a chance to test my creativity and design skills in a high-energy, win-or-go-home environment. Welcome to the Digital Thunderdome.

The competition opens at the Dorcol Distilling Co. on Nov. 14 with two rounds of four competitors each. We’ll have 20 minutes to design a poster based on a premise we won’t know until the competition begins. Try conceiving and designing a poster addressing a topic as nebulous as “hunger” in 20 minutes.

The two winners of the qualifying rounds will meet in the finals, another 20-minute throwdown with a new topic. A live audience will be watching our designs evolve on giant monitors. Nothing like having a few hundred people looking over your shoulder while you’re working against the clock on a completely subjective design.

This is the second annual Pixels of Fury event in San Antonio. I watched the first one from the audience and decided I wanted to be a part of the competition so I submitted my portfolio to the American Institute of Graphic Arts and made it into the round of eight.

While every design project is a challenge, I’m looking forward to a unique night of high-stakes competition against some of the best graphic artists in San Antonio.

–DJ Pennington, Art Director


Workplace lessons from the San Antonio Spurs

by KGBTexas Admin on October 28, 2014

It’s game day! The entire city is still beaming with pride because our very own San Antonio Spurs will receive their championship rings today. As we kick off the race for seis championships, it’s a good time to reflect upon what our Spurs taught us about teamwork and how that applies to public relations.

It’s all about teamwork

You’ve heard it over and over again, and the video below sums up what we love about our Spurs. It’s always about the team. We have legendary players in our starting lineup, but it’s the overall teamwork mentality that earned the Spurs yet another championship.

The moment someone stops being a team player is the moment the team is headed for failure.

The past is for learning – not dwelling

When the Spurs lost the championship to the Miami Heat in 2013, we were devastated, but only for a minute. San Antonio was right back out in the streets – honking and welcoming the team home at the airport, because we made it to the finals! The Spurs didn’t dwell on the loss, they instead learned from it. They knew what they needed to improve on and they channeled the energy towards the goal: winning as a team.


Recently, I heard from a classmate from my Alex Briseño Leadership Development Program who works with the San Antonio Spurs and she told us that it’s back to business as usual. Coach Popovich has instructed the entire organization to move forward. Their eyes are on the prize, looking to the future, not the past.

The same can be said for the workplace. If you constantly dwell on failure instead of learning lessons, you will continue to fail. At the same time, if you’re too busy bragging about a win, you’ll never have time to earn your next one.

Remember these tips the next time you’re put in a team at work and you’ll be an MVP like Kawhi…and Timmy…and Tony…and Manu…and Boris…and…

–Laura Elizabeth Morales-Welch–


Get out and vote!

by KGBTexas Admin on October 23, 2014

It’s that time again, San Antonio. Dust off those voter registration cards and cast your ballots. Early voting for the November 4, 2014 joint general election is open through October 31.

The ballot this year is headlined by the gubernatorial race between Democrat Wendy Davis and Republican Greg Abbott.  Republican Dan Patrick is facing Democrat Leticia Van de Putte for the lieutenant governor post. Ken Paxton and Sam Houston are the leading candidates in the race for the attorney general position formerly held by Abbott.

Incumbent John Cornyn is being challenged for his United States Senate seat by David Alameel. United States Representatives Joaquin Castro, Lamar Smith and Henry Cuellar are all facing reelection.  While Rep. Pete Gallego is in a highly contested race against Will Hurd.

There are also a number of local elections and initiatives, including an amendment to the state constitution that allocates funding to transportation initiatives, Prop 1, on the 2014 ballot.

Nearly one million of the more than 206 million Americans eligible to vote this year are in Bexar County. And, per a recent ruling by the Supreme Court, all Texas voters must present a photo ID when casting their votes. There are several acceptable forms of identification including a Texas driver license or a United States citizenship certificate.

Voter turnout is expected to be heavy despite 2014 being a non-presidential election year. Nearly 65 percent of registered voters turned out for the 2012 election. More than 20,000 San Antonians have cast their votes so for this year.

Use these links to see a sample ballot or find your polling location.

sample ballot

voting locations

Early Voting hours:

Monday—Friday, Oct. 20 – 24: 8 a.m. to 6 p.m.

Saturday, Oct. 25: 8 a.m. to 8 p.m.

Sunday, Oct. 26: Noon to 6 p.m.

Monday – Friday, Oct. 27 – 31: 8 a.m. to 8 p.m.

Election Day Hours:

Tuesday, November 4: 7 a.m. to 7 p.m.

-Chelsea Campbell & Randy Lankford-