AMC’s “Mad Men” returned Sunday night with an episode that set the tone for its last season and last year in the 1960s. There are dozens of reviews with in-depth character and fashion analysis, but this episode also shined a light on the changed communication dynamics of that almost-1970s world: A use of integrated communications.
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FIFA World Cup 2014 logo. (Photo credit: Wikipedia)
We sometimes forget it’s a big world out there. As marketers and communicators we become somewhat limited by what we see around us and assume that is all that is there and available. Not true.
Take for example the spectacle of the Super Bowl. Many perceive it as the marketing epicenter of sports. In reality it is mere child’s play when compared to the global impact of a few other high profile stages.
The 2014 Super Bowl did have just over 100 million people watch. Let’s assume by the end of the cataclysmic breakdown of the Denver Broncos, that at least half the viewers were still kind of paying attention by the end. At a mere $4 million per 30-second spot, advertisers in the fourth quarter probably were wishing they could get their money back.
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Everyone fills one out. Why not try to win a cool billion?
I’ve accepted the fact people won’t read this because they’re too busy filling out their brackets for this year’s March Madness betting pool. However some like to call it, the NCAA men’s basketball tournament.
I actually enjoy watching college basketball and rooting for all my favorite teams (including the Creighton Bluejays). But the annual tournament has become such a marketing spectacle that the bracket gods have convinced just about everyone in the world to fill one out.
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