‘Mad Men’ and the Marketing Mix

by KGBTexas Admin on April 16, 2014

AMC’s “Mad Men” returned Sunday night with an episode that set the tone for its last season and last year in the 1960s. There are dozens of reviews with in-depth character and fashion analysis, but this episode also shined a light on the changed communication dynamics of that almost-1970s world: A use of integrated communications.

Click to read more about ‘Mad Men’ and the Marketing Mix


10 Tips for Brands and PR Pros Working with Bloggers

by KGBTexas Admin on April 9, 2014

10 Tips for Brands & PR Pros Working with BloggersI have been working in public relations, marketing, and communication for over 16 years. I have also been a blogger for over seven years. In that time I have been privileged to witness the social media boom with a view from both sides of the fence. Knowing what bloggers need and understanding the needs of PR pros and brands has helped me find success with social media efforts for my clients. 

Based on my personal work experience as well as sourced from a group of bloggers, here are my top 10 tips for working with these professionals.

Click here to see the 10 Tips


Some global perspective

by KGBTexas Admin on April 2, 2014

FIFA World Cup 2014 logo. FIFA World Cup 2014 logo. (Photo credit: Wikipedia)

We sometimes forget it’s a big world out there. As marketers and communicators we become somewhat limited by what we see around us and assume that is all that is there and available. Not true.

Take for example the spectacle of the Super Bowl. Many perceive it as the marketing epicenter of sports. In reality it is mere child’s play when compared to the global impact of a few other high profile stages.

The 2014 Super Bowl did have just over 100 million people watch. Let’s assume by the end of the cataclysmic breakdown of the Denver Broncos, that at least half the viewers were still kind of paying attention by the end. At a mere $4 million per 30-second spot, advertisers in the fourth quarter probably were wishing they could get their money back.

Click here for more global perspective


Marketing trends for car dealers

by KGBTexas Admin on March 26, 2014

It ain't your daddy's auto dealer. It ain’t your daddy’s auto dealer.

Remember the days where you made your car purchase based on what your parents drove? Well, it’s 2014 and those days are dead. Purchasing a vehicle isn’t all about customer loyalty. Nowadays, the dealerships must change their ways to match the trends and technologies of consumers. Dealerships need help from their marketing partners to get the job done.

Analytics: Industry specific analytics let dealerships apply advanced research techniques to predict consumer needs and habits and apply it to their own data sets. Analytics will become vital for data-driven marketing.

Read more on marketing trends for car dealers


It’s madness

by KGBTexas Admin on March 19, 2014

Everyone fills one out. Why not try to win a cool billion? Everyone fills one out. Why not try to win a cool billion?

I’ve accepted the fact people won’t read this because they’re too busy filling out their brackets for this year’s March Madness betting pool. However some like to call it, the NCAA men’s basketball tournament.

I actually enjoy watching college basketball and rooting for all my favorite teams (including the Creighton Bluejays). But the annual tournament has become such a marketing spectacle that the bracket gods have convinced just about everyone in the world to fill one out.

Read more about the madness