Questions loomed in the last few days about Google’s alleged campaign violating its paid link policy. Google announced that its wrists (Google Chrome’s page ranking) would be slapped for a period of 60 days as penalty for flooding the market with paid bloggers including links to Chrome’s download page.
Read more about Google and Yahoo
{ 0 comments }
Chief Operating Officer Pat Riley spends a couple of minutes talking about marketing in the new health care model. Take a couple of minutes and watch.
If you would like to be part of a longer conversation, you can get more information at our microsite for KGBTexas Healthcare Solutions.
{ 0 comments }
We will always need health care. We can do without cars. We can do without televisions. We could even get by without our cell phones. But we will always need doctors, prescriptions, hospitals, physical therapists, etc.
But health care is changing at an alarming rate. Federal regulation, consumer demand, medical advances and social media all play a role in this changing environment. It is one of the reasons we started KGBTexas Healthcare Solutions.
Today we will be part of of a luncheon sponsored by the American Marketing Association San Antonio Chapter on the New Rules of Healthcare Marketing featuring Bob Blount of Ogilvy Public Relations Worldwide.
If you’re going, please stop by our table. If you have questions, call us and we’ll share what we learned. It should be fascinating.
{ 0 comments }
Image by CynthiaSmoot for flickr.
Three years ago I pinned my career to social media. I’m a long way off from being a Chris Brogan, Colleen Pence or Nan Palmero. But my daily life is consumed with social media, its uses and best practices.
I forget not everyone is like that, especially since I spend so much time talking to people like Colleen and Nan. (Chris has that restraining order against me.) I encounter so many people through social networks that call themselves gurus, ninjas and rockstars, that I’m sometimes taken aback when someone wants to know how to set up a Twitter account, or wants information on Facebook security settings.
{ 0 comments }
Last week I talked about the benefits brought by having less budget. To continue on this “Less is More” theme, let’s talk about quality versus quantity.
When we think about return on investment, we often get caught in the numbers. One hundred people at an event is better than 10. More than 20,000 hits to a website is better than 5,000. It goes on. We are led to believe more is better, mainly because we feel this impresses the C-suite.
Read more on how less can be better
{ 0 comments }
