But Luke's been telling us AT&T's network rocks.
Imagine you went to your significant other and said, “Darling, I’ve been cheating on you for years. You never knew it. I never let on that I was fooling around. But it’s over. I will NEVER cheat on you again.” That news would probably go over like a lead balloon.
But last week, AT&T announced it was investing $2 billion to improve its wireless network. This is the same wireless network that Luke Wilson has been telling us beats all other networks. Well, if it’s the best, why the $2 billion upgrade? Are there really huge gaps in its coverage map like Verizon says?
It probably wouldn’t be that big a deal, but it comes on the heels of another reversal: Domino’s Pizza. The pizza chain is showing new ads where customers are telling them their food blows. So Domino’s is changing the ingredients and making better pizza. Yet, does that negate all the times Domino’s told us its pizza was great when it really wasn’t? (I have to thank Stephen Colbert for really driving that home for me.)
So where does that leave us as consumers? Do we just let corporations tell us anything they want regardless of whether or not its true? Then, when sales slip, they can change their story and tell us they’re doing a better job? Thoughts?
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I think that it is more of an attempt at transparency and honesty, which is being pushed through social media and the drastic shift to two-way communication.
I don’t think Domino’s should be pinged because they admitted they could do better. And did. I actually give them credit for admitting it. However, as a marketer, I don’t agree with the advertising strategy that they used to communicate the change.
I don’t think it’s a “corporate cover up” or a means of manipulation. I think it’s companies struggling with the whole “transparency” and open communication strategy.