Comments on: Between deception and earnestness http://www.communi-k.net/advertising/2010/02/between-deception-and-earnestness/ A KGBTexas Blog Thu, 22 Sep 2011 13:59:03 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: KH http://www.communi-k.net/advertising/2010/02/between-deception-and-earnestness/comment-page-1/#comment-6107 KH Mon, 01 Feb 2010 17:01:36 +0000 http://www.communi-k.net/?p=1869#comment-6107 I think that it is more of an attempt at transparency and honesty, which is being pushed through social media and the drastic shift to two-way communication. I don't think Domino's should be pinged because they admitted they could do better. And did. I actually give them credit for admitting it. However, as a marketer, I don't agree with the advertising strategy that they used to communicate the change. I don't think it's a "corporate cover up" or a means of manipulation. I think it's companies struggling with the whole "transparency" and open communication strategy. I think that it is more of an attempt at transparency and honesty, which is being pushed through social media and the drastic shift to two-way communication.

I don’t think Domino’s should be pinged because they admitted they could do better. And did. I actually give them credit for admitting it. However, as a marketer, I don’t agree with the advertising strategy that they used to communicate the change.

I don’t think it’s a “corporate cover up” or a means of manipulation. I think it’s companies struggling with the whole “transparency” and open communication strategy.

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