Non-profit groups aren’t the only ones seeing green these days. It seems every time I turn on the TV, listen to the radio or surf the Internet there is a new company touting their environmentally friendly practices.
As a communications professional and someone who cares deeply about the environment, I find it extremely exciting to have big business tackling issues of green building, recyclable packaging and the humane treatment of our animal friends.
While there are complaints that many aren’t following through with their green promises, there are great examples of companies that not only talk the talk but walk the walk.
Like the fast-food chain Chipotle, which dedicated an entire portion of their website to “Food With Integrity.” Earlier this year, retail giant Walmart pledged all private label eggs would be cage-free.
Green communications are great not only because they highlight specific examples of companies taking personal responsibility for the products they make, but they also have the ability to inspire change in their audience. For me, the commercial for Tom’s of Maine did just that.
With each of the above examples of green communications, I am excited for the future of our industry. Messaging that not only promotes an outstanding product or service, but encourages simple human goodness.
