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	<title>Communi-K &#187; Advertising</title>
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	<description>A KGBTexas Blog</description>
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		<title>When TVs and smartphones talk</title>
		<link>http://www.communi-k.net/advertising/2011/07/another-way-to-quantify-engagement/</link>
		<comments>http://www.communi-k.net/advertising/2011/07/another-way-to-quantify-engagement/#comments</comments>
		<pubDate>Mon, 25 Jul 2011 13:44:17 +0000</pubDate>
		<dc:creator>kgbtexasdmt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising Age]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Jill Dolde]]></category>
		<category><![CDATA[MTV Networks]]></category>
		<category><![CDATA[Shazam]]></category>
		<category><![CDATA[Smartphone]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Television advertisement]]></category>
		<category><![CDATA[Television program]]></category>

		<guid isPermaLink="false">http://www.communi-k.net/?p=3400</guid>
		<description><![CDATA[Some of you probably multitask by watching a television program and using your smartphone to check emails at the same time.  I sometimes do.  But now my phone can also listen to the same program I am watching?
More and more television ads are encouraging viewer engagement directing people to go to Facebook or [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Yammer billboard backfires</title>
		<link>http://www.communi-k.net/advertising/2011/01/yammer-billboard-backfires/</link>
		<comments>http://www.communi-k.net/advertising/2011/01/yammer-billboard-backfires/#comments</comments>
		<pubDate>Mon, 10 Jan 2011 14:38:16 +0000</pubDate>
		<dc:creator>kgbtexasdmt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[billboard]]></category>
		<category><![CDATA[Chuck Leifeste]]></category>
		<category><![CDATA[Yammer]]></category>

		<guid isPermaLink="false">http://www.communi-k.net/?p=2938</guid>
		<description><![CDATA[Yammer, an enterprise social-networking company in San Francisco recently posted a billboard declaring the futility of the traditional one-way medium.  The company claims to be “revolutionizing internal corporate communications by bringing together all of a company’s employees inside a private and secure enterprise social network.”
Evidently, they aren’t big fans of old-style mass media and utilized [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Is Equus name awkward for Hyundai?</title>
		<link>http://www.communi-k.net/advertising/2011/01/is-equus-name-awkward-for-hyundai/</link>
		<comments>http://www.communi-k.net/advertising/2011/01/is-equus-name-awkward-for-hyundai/#comments</comments>
		<pubDate>Wed, 05 Jan 2011 20:17:06 +0000</pubDate>
		<dc:creator>kgbtexasdmt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Chevrolet]]></category>
		<category><![CDATA[Daniel Radcliffe]]></category>
		<category><![CDATA[Equus]]></category>
		<category><![CDATA[Hyundai]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Nova]]></category>
		<category><![CDATA[Richard Burton]]></category>
		<category><![CDATA[Sean M. Wood]]></category>

		<guid isPermaLink="false">http://www.communi-k.net/?p=2912</guid>
		<description><![CDATA[Let&#8217;s do a little free association. What is the first thing that comes to mind when you hear the word &#8220;Equus?&#8221;

Daniel Radcliffe naked on stage
A play/movie about a troubled teen blinding horses
A $65,000 car from Hyundai

It could conjure all of the above. Honestly, Nos. 1 and 2 are related as Radcliffe starred in the revival [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>It takes more than a billboard</title>
		<link>http://www.communi-k.net/advertising/2011/01/it-takes-more-than-a-billboard/</link>
		<comments>http://www.communi-k.net/advertising/2011/01/it-takes-more-than-a-billboard/#comments</comments>
		<pubDate>Mon, 03 Jan 2011 12:04:39 +0000</pubDate>
		<dc:creator>kgbtexasdmt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[billboard]]></category>
		<category><![CDATA[I-35]]></category>
		<category><![CDATA[KGBTexas]]></category>
		<category><![CDATA[Sean M. Wood]]></category>
		<category><![CDATA[Snuffer's]]></category>

		<guid isPermaLink="false">http://www.communi-k.net/?p=2906</guid>
		<description><![CDATA[For the holidays we made our annual pilgrimage to Dallas to see family and eat cheddar fries at Snuffer&#8217;s (all other fries with cheese are pale imitators).
The I-35 roadside has plenty of available billboard space. One message that always struck me is the one that says, &#8220;Does advertising work? IT JUST DID!&#8221; It reminds me [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Advertising Age&#8217;s top 10 brand icons</title>
		<link>http://www.communi-k.net/advertising/2010/12/advertising-ages-top-10-brand-icons/</link>
		<comments>http://www.communi-k.net/advertising/2010/12/advertising-ages-top-10-brand-icons/#comments</comments>
		<pubDate>Wed, 22 Dec 2010 16:46:23 +0000</pubDate>
		<dc:creator>kgbtexasdmt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising Age]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Burger King]]></category>
		<category><![CDATA[Capital One]]></category>
		<category><![CDATA[cavemen]]></category>
		<category><![CDATA[Charmin]]></category>
		<category><![CDATA[Coyote]]></category>
		<category><![CDATA[Dos Equis]]></category>
		<category><![CDATA[E-trade]]></category>
		<category><![CDATA[Geico]]></category>
		<category><![CDATA[gnome]]></category>
		<category><![CDATA[H-E-Buddy]]></category>
		<category><![CDATA[Henry the Puffy Taco]]></category>
		<category><![CDATA[Mucinex]]></category>
		<category><![CDATA[Mucus Monsters]]></category>
		<category><![CDATA[Old Spice]]></category>
		<category><![CDATA[Selina Clem]]></category>
		<category><![CDATA[Spurs]]></category>
		<category><![CDATA[Travelocity]]></category>
		<category><![CDATA[Visigoths]]></category>

		<guid isPermaLink="false">http://www.communi-k.net/?p=2879</guid>
		<description><![CDATA[In our world of advertising, off-the-wall creativity (of course with a strategy behind it) is one of many ways we can capture our audience&#8217;s attention to sell our brands. Icons that spring out of our brand campaigns can take on a life of their own and capture the likes and dislikes of our consumers. In [...]]]></description>
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