It seems I have been remiss in my blogging responsibilities, but frankly I have had nothing of value to say and I didn’t feel it was right to be clogging up someone else’s valuable blogging pipeline. I still don’t have much to say, but during my down time I’ve read things by other people that did have something cogent to contribute. Reaffirming things that make you go, “(Sigh) Cool. Someone thinks and/or feels the same way about things as I do.”
People like Brad Green of branding behemoth Interbrand. His white paper, “Creating the culture of the absurd: Building and encouraging creative thinking” was as informative and instructional as it was reaffirming. My favorite section was “How to kill a great idea.” Here’s a sampling:
- Ignore the idea entirely and carry on e-mailing.
- Compliment the offender on his/her sense of humor.
- Make a remark about relative expertise (as in the idea generator has none).
- Say, “Interesting idea,” and hurry on.
Another reaffirming revelation struck me upon reading “The Integrated Production White Paper” by Creativity and sponsored by HP. Especially the section, “The Reverse Effect. How brands can make their money go farther by leveraging digital creative across traditional channels.” By Dan LaCivita of Firstborn. This sentence says it all for me:
“It is essential that marketers realize the value in not having digital being run in its own silo.” Reaffirming for me, anyway. The rest of what he had to say on the subject was filled with more than a few “Ah-ha” moments. His section of this white paper alone is worth the read.
OK. That’s all I got. But it got me thinking. And I hope it does the same for you.
