Great things can happen when "creatives" work with "techies."
I’ve been around the ad industry a while. (How old am I? Abe Lincoln and I were on the same JV basketball team in junior high.)
In recent years, I’ve noticed an ongoing and senseless rift between the programmers/production staff in Web departments, and the designers and art directors in advertising departments. The “techies” hate the “creatives” for not knowing the rules of the Internet road. The “creatives” don’t like the “techies” because they have too many rules that interfere with and limit their creative vision.
I have never understood this division since both groups can learn so much from each other. Creatives need to understand that the Web and social media are rife with creative opportunities. Maybe more so than traditional media. The techies need to learn to offer alternatives when creatives present a concept that may not be technically possible to achieve. The creatives need to listen and use their creative juices to conquer the limitations or obstacles the techies lay before them.
There is one site that always inspries me so much that I want to share it with both sides of the warring factions. Whenever a creative says a Web site is too limiting, I refer them to it. When a techie says it can’t be done, I ask them to look at the site and tell me how in the hell someone was able to do this.
Check it out. These guys get it. And, they seem to get along.
