It starts with analytics.
If you want to learn about individual online customers to predict which messages will be perceived as most relevant on your web site, you need look no further than your analytics package. Web analytics provide an unparalleled, new opportunity to help. A lot of companies and entrepreneurs are already using Google Analytics to uncover a goldmine of insights about the interests of their prospects and customers’ current interests, as revealed by their individual behavior on the web. The true success is found when margins are increased and profits grow by making web analytics personal.
Individualized web analytics is no longer mere theory. Companies are applying it to improve their marketing performance and profitability. Amazon, which has long leveraged web behavioral data to make product recommendations, is one of the best known examples, but many other firms like eBay, Collette Vacations, Bank of America and Ford are also effectively leveraging individual web data to personalize interactions.
- Individualized web analytics can reveal actionable insights into individual prospects and customers.
- Individuals’ personal preferences and current product or content interests
- Where individuals stand within the buying or customer life cycle
- When they are most susceptible to being persuaded, converted or up-sold
- When timely action must be taken to retain them
- Which offers will be seen as most relevant and persuasive
- How much each individual will be willing to spend
These invaluable insights can then be transformed into targeted marketing initiatives at every stage of the customer life cycle. At KGBTexas we are developing our own proprietary web analytics tool that takes this pursuit to a level far beyond just what is called “clickstream” data.
If you have questions or just want to talk web analytics, let us know. We love to talk shop.
