Last week I talked about the benefits brought by having less budget. To continue on this “Less is More” theme, let’s talk about quality versus quantity.
When we think about return on investment, we often get caught in the numbers. One hundred people at an event is better than 10. More than 20,000 hits to a website is better than 5,000. It goes on. We are led to believe more is better, mainly because we feel this impresses the C-suite.
Read more on how less can be better
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I have long been a fan of Twitter, despite my initial disdain of the platform. My opinion changed when I found a community to connect with. On my own, the only person interested in what I was saying was my brother. Tweeting as KGBTexas introduced me to a community of new, PR and advertising professionals, along with some cool folks.
This week I got the chance to really observe the development of a client on a social media channel. The channel is the Twitter feed of Sunken Garden Theater. The venue is proposing a public private partnership that would return the theater to its former glory while modernizing it to be a viable mid-size outdoor venue.
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Across the advertising industry, agencies face lower budgets due to a number of factors — the obvious one being the recession. As marketers, this is a realization we’ve dealt with for more than a year and are moving forward as a whole.
But, instead of complaining about it, lets look at it as an opportunity, especially in health care marketing.
Read how smaller budgets are better
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Michael Streubert makes one of a number of dorky celebratory gestures.
Last week I had the opportunity to go head-to-head against my coworkers in an epic Wii Bowling showdown that would come to be known as the KGBowl Off. This wasn’t my first round of Wii Bowling, and I soon easily took down Tim Smith (235-173). Next it was on to Chad Wooten, who was easily dispatched with a score of 225-182. In the championship round I slipped slightly, but in the end defeated Sean Wood 175 to 134. This was no “any-man-can-do-it” win. I am a champion. A humble champion.
As I regale you with tales of my truly unparalleled Nintendo Wii skills, I should also mention that the bowling tournament supported a great cause. All competitors paid a $3 entry fee for KGBTexas’ Light the Night team.
Read more about the Light the Night Walk
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Image via CrunchBase
While reviewing a restaurant’s iPhone app, I came away underwhelmed. The app was adequate, but left a “so what?” feeling with me and two colleagues. One of them nailed it: “There’s nothing here we couldn’t do with a website.”
In a restaurant, be it fast food or five stars, customers choose their meals and the restaurant does the rest. The only choice people have is which food they want. The eating establishment decides how the food is prepared, served and priced. The restaurant app reflected that process. As users, our only choices are what the app developer gives us.
Read more about mobile websites vs. mobile apps
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