by kgbtexasdmt on March 12, 2012
I once had a problem with other people’s chores.
My clients found updating their websites tedious. Not that I blamed them, but especially since search engines prefer sites with fresh content, frequent content changes are important. We tried scheduling, hiring out and brainstorming before finding two solutions: speed and humor.
At the time, I was building custom content management systems to let people manage their own sites. I was able to streamline the update process. A sluggish system led to lost trains of thought, a common source of frustration.
We also reviewed the CMS’s design. By removing one piece at a time, we discovered fewer than half the widgets on a given page were necessary at any time. Identifying and trimming away extra parts helped people focus on their work.
Read another way to make content management bearable
by kgbtexasdmt on March 9, 2012
The state’s decision to not participate in funding Women’s Health clinics, some of which are run by Planned Parenthood, could now cost Texas taxpayers some $35 million dollars. Late Thursday, Governor Rick Perry said Texas will fund the Women’s Health program itself which means federal monies that used to flow to clinics that provide birth control, breast cancer screenings and pap smears for some 130,000 women in the Lone Star state will stop. Perry did not stipulate how the state of Texas will now pay for this new decision which leaves a great number of questions unanswered for women who receive health benefits as well as the organizations that run them. The new federal rule goes into effect March 14 and unless there is a flurry of state political activity and social work miracles, Texas will lose 90 percent of funding for Women’s Health clinics.
Read more of Texas versus women’s health
by kgbtexasdmt on March 8, 2012
An analysis published in the Journal of Healthcare Management, suggests most health care websites struggle to effectively engage their customers. The report evaluated more than 630 websites on four dimensions: accessibility, content, marketing and technology. Not surprisingly, the sites failed on every front.
KGBTexas, both in our work for health care clients and our new business efforts for our Healthcare Solutions Group, regularly evaluates health care websites for (among other things):
by kgbtexasdmt on March 7, 2012
Image via CrunchBase
Managing a website is no easy task. To have a successful website it is critical to treat it like it is alive — because it is. My first recommendation is to have a sound strategy. Take the time to understand how the online space can help your business and do what you can to add new content, establish relationships with high authority sites, develop a social media presence where your business can make a positive impression on users and offer compelling (share-worthy) information.
With that said, Google is clearly the “panda” in the room so let’s just jump right in and talk about Google’s latest algorithm updates.
Click for the algorithm updates
