Having a “heart” makes us (female bloggers) “…more sophisticated about advertising.” Think about the flip side of this: Women are the greatest Consumers on the planet! When I am going to make a decision about a company or a salesperson…the very first thing I do is check them out online to “see what they are saying.”

If they are NOT saying anything…they just lost a sale. If they are saying things out ego, they just lost a sale. I do not want to do business with a company that does not care about what I have to say, is not doing something for others, and is not “out there” building relationships.

So sorry guys…go back to marketing 101. You can rant-n-spam til the cows come home but until you build solid relationships with your potential clients and customers…you are not going to end up with conversions or a ROI.

I think this is my new favorite quote: “Women don’t abuse what they sow.” Well spoken!

But it’s funny that the “empirical” measures for “better” blogging – ads, links, cooperation – have, themselves, nothing to do with writing or content, but networking.

Which is a minor, tiny quibble in this context – but it comes close to a raw-ish nerve for any parent of boy in the current, feminized school system; the meaurements of “compliance” and “acceptability”, to say nothing of “success”, are set largely in female-centric terms. Which is why within the next five years there will be three females in college for every two boys, which is great for dating but not so much for the economic and social futures of tomorrow’s men (and women, given the desire of women to “mate up”).

Am I making too much of this question? Perhaps. So I’ll get back on topic; I’m mainly a political blogger, and while many excellent poli-bloggers are women, I think men cover the field better. It’s a matter of preference, of course, but that’s mine…

Thanks for the article, Stan!

I have a blog and do other things online and I they are my babies. I nurture them, want only the best for them and I sometimes catch myself bragging about them a little to other people

Thanks for the follow-up post Stan!

With younger women, the need for personal esteem and feelings of accomplishment are fairly important. They really think things through, strategize and consider everything (remember, this is generalizing).

The salty ole’ broads like me don’t need these feelings – as much. We’ve come to accept our faults, influence and Raison d’etre and don’t need the sense of accomplishment – again, as much. We’ve raised our kids, probably gained a couple of pounds, but are – in general – happy with ourselves.

The women I know understand the value of relationships: friendships, business, networking, families. This helps fulfill their need for companionship and acceptance, as does involvement in the community and social media. At it’s worst, blogging, FaceBook, YouTube, Twitter… it’s all an exercise in unconditional narcissism.

Men, on the other hand (and, yes, in general), never seem to lose the ego, and it shows through in tweets, blogs, articles, etc. Most of the time, they don’t seem to build relationships unless something is in it for them – and then exploit those relationships.

Women don’t abuse what they sow. Voila – enough said. I hope the inspiration continues this was brilliant!