Please let the video above and the back story here serve as a cautionary tale about ignoring social media.
C-level corporate executives are scared witless by social media. “If we have a Facebook page, people can talk about us.”
People talk about you now. But if you ignore social media, you won’t know when someone is saying something or what is being said. Just ask United Airlines.
Their failure to act gave musician Dave Carroll an opportunity to skewer the airline via YouTube. United doesn’t get an opportunity to respond unless a reporter gives them a call. With this context, the situation looks a little different. But not before millions of people have developed a negative impression of the airline.
Ignore social media at your own peril.
