I was excited when our Senior Web Developer told the agency about Google Caffeine, the new web indexing system Google is using to update its content at a faster rate. When you searched for a topic on Google before, you would get results connected to keywords. Because Google updated its database only periodically, these results would be weeks or months old or broken links. With Caffeine, Google is indexing its global database almost immediately as it focuses on newer and fresher searchable content.
At KGBTexas, we educate our clients on the power of blog postings and external linking to keep content fresh to keep end-users engaged and returning to their websites. Caffeine supports our point. Sites with newer and more searchable content will see a push in their organic rankings and Google rankings. So, encourage your clients to dust off their sites with fresh blogs, active links and up-to-date content to stay ahead of the game.
Image from Austin & Williams
