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	<title>Communi-K &#187; Chuck Leifeste</title>
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		<title>The power of QR codes</title>
		<link>http://www.communi-k.net/interactive/mobile-apps/2011/08/the-power-of-qr-codes/</link>
		<comments>http://www.communi-k.net/interactive/mobile-apps/2011/08/the-power-of-qr-codes/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 13:37:37 +0000</pubDate>
		<dc:creator>kgbtexasdmt</dc:creator>
				<category><![CDATA[Mobile apps]]></category>
		<category><![CDATA[Chuck Leifeste]]></category>
		<category><![CDATA[KGBTexas]]></category>
		<category><![CDATA[QR code]]></category>
		<category><![CDATA[Smartphone]]></category>
		<category><![CDATA[Toyota]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.communi-k.net/?p=3487</guid>
		<description><![CDATA[

Quick Response (QR) Codes have been around for a while, but are now gaining popularity and widespread use.  Originally developed by Toyota to track automotive parts, a QR Code is a two-dimensional barcode that is readable by smartphones equipped with a QR code reader.  Taking a picture of the QR code takes the [...]]]></description>
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		<title>Yammer billboard backfires</title>
		<link>http://www.communi-k.net/advertising/2011/01/yammer-billboard-backfires/</link>
		<comments>http://www.communi-k.net/advertising/2011/01/yammer-billboard-backfires/#comments</comments>
		<pubDate>Mon, 10 Jan 2011 14:38:16 +0000</pubDate>
		<dc:creator>kgbtexasdmt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[billboard]]></category>
		<category><![CDATA[Chuck Leifeste]]></category>
		<category><![CDATA[Yammer]]></category>

		<guid isPermaLink="false">http://www.communi-k.net/?p=2938</guid>
		<description><![CDATA[Yammer, an enterprise social-networking company in San Francisco recently posted a billboard declaring the futility of the traditional one-way medium.  The company claims to be “revolutionizing internal corporate communications by bringing together all of a company’s employees inside a private and secure enterprise social network.”
Evidently, they aren’t big fans of old-style mass media and utilized [...]]]></description>
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		<title>What makes truly good advertising effective and entertaining?</title>
		<link>http://www.communi-k.net/advertising/2010/11/what-makes-truly-good-advertising-effective-and-entertaining/</link>
		<comments>http://www.communi-k.net/advertising/2010/11/what-makes-truly-good-advertising-effective-and-entertaining/#comments</comments>
		<pubDate>Thu, 04 Nov 2010 13:58:57 +0000</pubDate>
		<dc:creator>kgbtexasdmt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Art & Copy]]></category>
		<category><![CDATA[Chuck Leifeste]]></category>
		<category><![CDATA[FedEx]]></category>
		<category><![CDATA[Independent Lens]]></category>
		<category><![CDATA[KGBTexas]]></category>
		<category><![CDATA[Macintosh]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[PBS]]></category>
		<category><![CDATA[Volkswagen]]></category>

		<guid isPermaLink="false">http://www.communi-k.net/?p=2750</guid>
		<description><![CDATA[
KGBers will find out the answer to this question at the agency retreat planned for next week.  There, we will view the excellent and inspiring Independent Lens documentary  Art &#38; Copy.  I happened to catch this film on PBS last week and enjoyed every minute of it.  So often in this [...]]]></description>
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		<title>Coke gets it right</title>
		<link>http://www.communi-k.net/social-media/2010/09/coke-gets-it-right/</link>
		<comments>http://www.communi-k.net/social-media/2010/09/coke-gets-it-right/#comments</comments>
		<pubDate>Thu, 30 Sep 2010 03:42:41 +0000</pubDate>
		<dc:creator>kgbtexasdmt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Chuck Leifeste]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Coke]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.communi-k.net/?p=2568</guid>
		<description><![CDATA[I’ve been a fan of Coca-Cola all my life. I have always been interested in the marketing and adverting used to make it the most recognized brand in the world.  I watched, in disbelief, the monumental marketing blunder in the 1980s when New Coke was introduced.  Coca-Cola marketing executives thought the brand’s driving [...]]]></description>
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		<title>Understand your target audience</title>
		<link>http://www.communi-k.net/advertising/2010/08/understand-your-target-audience/</link>
		<comments>http://www.communi-k.net/advertising/2010/08/understand-your-target-audience/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 14:21:33 +0000</pubDate>
		<dc:creator>kgbtexasdmt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Chuck Leifeste]]></category>
		<category><![CDATA[targeting]]></category>

		<guid isPermaLink="false">http://www.communi-k.net/?p=2294</guid>
		<description><![CDATA[Most marketing strategies spend too much time on product attributes, too little time on the consumer. Even with the Web’s tracking technology that can produce highly specific user profiles based on purchasing patterns and predictive behavioral models, marketers still need to have a deep understanding of target consumers’ mindset.
When developing your prospect definition as part [...]]]></description>
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