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	<title>Communi-K &#187; chuck leifeste</title>
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	<link>http://www.communi-k.net</link>
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		<title>Building a brand community</title>
		<link>http://www.communi-k.net/digital-media/2009/05/building-a-brand-community/</link>
		<comments>http://www.communi-k.net/digital-media/2009/05/building-a-brand-community/#comments</comments>
		<pubDate>Tue, 26 May 2009 14:05:03 +0000</pubDate>
		<dc:creator>KGBTexas</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Client news]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Digital/New Media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[chuck leifeste]]></category>
		<category><![CDATA[GVTC]]></category>
		<category><![CDATA[Hill Holliday]]></category>
		<category><![CDATA[Liberty Mutual]]></category>
		<category><![CDATA[Mike Sheehan]]></category>
		<category><![CDATA[online]]></category>

		<guid isPermaLink="false">http://www.communi-k.net/?p=891</guid>
		<description><![CDATA[A brand community can be defined as &#8220;a group of people interacting together based on their love of a brand.&#8221; Key characteristics of a brand community: Consciousness of kind, shared rituals and traditions, and moral responsibility.
While working on a project for our client GVTC, I came across a great example of how to build an [...]]]></description>
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		<title>What is cloud computing?</title>
		<link>http://www.communi-k.net/digital-media/2009/05/what-is-cloud-computing/</link>
		<comments>http://www.communi-k.net/digital-media/2009/05/what-is-cloud-computing/#comments</comments>
		<pubDate>Tue, 12 May 2009 14:18:13 +0000</pubDate>
		<dc:creator>KGBTexas</dc:creator>
				<category><![CDATA[Digital/New Media]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[app engine]]></category>
		<category><![CDATA[building43]]></category>
		<category><![CDATA[chuck leifeste]]></category>
		<category><![CDATA[cloud computing]]></category>
		<category><![CDATA[elastic computer cloud]]></category>
		<category><![CDATA[gartner research]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[google app engine]]></category>
		<category><![CDATA[rackspace]]></category>
		<category><![CDATA[virtual technology]]></category>

		<guid isPermaLink="false">http://www.communi-k.net/?p=784</guid>
		<description><![CDATA[The concept of cloud computing has been around awhile, but it is still in an evolutionary phase and continues to evolve and define itself.  I was reading about Rackspace, a local tech company whose primary business is hosting dedicated servers for businesses, and was intrigued by their plans to launch a new website &#8211; www.building43.com [...]]]></description>
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		<title>A modest proposal for target marketing during a recession</title>
		<link>http://www.communi-k.net/advertising/2009/04/a-modest-proposal-for-target-marketing-during-a-recession/</link>
		<comments>http://www.communi-k.net/advertising/2009/04/a-modest-proposal-for-target-marketing-during-a-recession/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 13:50:05 +0000</pubDate>
		<dc:creator>KGBTexas</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[KGBTexas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[chuck leifeste]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[Guadalupe Valley Telecommunications]]></category>
		<category><![CDATA[GVTC]]></category>
		<category><![CDATA[krispy kreme]]></category>
		<category><![CDATA[starbucks]]></category>

		<guid isPermaLink="false">http://www.communi-k.net/?p=527</guid>
		<description><![CDATA[As some advertisers cut budgets during these difficult economic times, we are challenged with finding ways to make the best use of available marketing dollars. A confident brand leader with a huge share of voice is in a much better position to weather the downturn. But let&#8217;s face it, while we work with many brand leaders, we [...]]]></description>
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		<title>Spring fever</title>
		<link>http://www.communi-k.net/advertising/2009/04/spring-fever/</link>
		<comments>http://www.communi-k.net/advertising/2009/04/spring-fever/#comments</comments>
		<pubDate>Tue, 21 Apr 2009 13:50:48 +0000</pubDate>
		<dc:creator>KGBTexas</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[chuck leifeste]]></category>
		<category><![CDATA[Fiesta]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[smart buys]]></category>
		<category><![CDATA[spring]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.communi-k.net/?p=413</guid>
		<description><![CDATA[Every spring I find myself longing to break free of my winter routine and enjoy all the pleasures of a new season. I look forward to Fiesta, cookouts with friends, gardening and walking the dog. Everything is fresh and new&#8230;and often hard to resist.
Many companies are experiencing another type of spring fever this year: the itch [...]]]></description>
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		<title>Is your brand in-sync?</title>
		<link>http://www.communi-k.net/digital-media/2009/04/is-your-brand-in-sync/</link>
		<comments>http://www.communi-k.net/digital-media/2009/04/is-your-brand-in-sync/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 06:00:22 +0000</pubDate>
		<dc:creator>KGBTexas</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital/New Media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[chuck leifeste]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[predictions]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.communi-k.net/?p=230</guid>
		<description><![CDATA[Great comedians are funny because they are like mirrors.  They reflect ourselves and the human condition back to us in ways that make us laugh, many times, because their observations of our culture, lives and people are so dead-on.  As you laugh at their jokes, you’re thinking “that is so true.”  Like comedians, astute marketers [...]]]></description>
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