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	<title>Communi-K &#187; strategy</title>
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		<title>Ready to get strategic?</title>
		<link>http://www.communi-k.net/strategy/2011/02/ready-to-get-strategic/</link>
		<comments>http://www.communi-k.net/strategy/2011/02/ready-to-get-strategic/#comments</comments>
		<pubDate>Wed, 09 Feb 2011 14:19:21 +0000</pubDate>
		<dc:creator>kgbtexasdmt</dc:creator>
				<category><![CDATA[strategy]]></category>
		<category><![CDATA[Melanie Thompson]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[Stacie Lydia]]></category>
		<category><![CDATA[strategic]]></category>

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		<description><![CDATA[Just last week my colleague Stacie wrote about the need to be strategic. Strategic. It’s a word I use daily — with current and potential clients. And sometimes, being strategic is difficult.
As part of the agency’s new business team I see it all the time. Businesses sit down with us thinking they need public relations. [...]]]></description>
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		<title>We must be strategic, but are we?</title>
		<link>http://www.communi-k.net/strategy/2011/01/we-must-be-strategic-but-are-we/</link>
		<comments>http://www.communi-k.net/strategy/2011/01/we-must-be-strategic-but-are-we/#comments</comments>
		<pubDate>Wed, 26 Jan 2011 18:05:30 +0000</pubDate>
		<dc:creator>kgbtexasdmt</dc:creator>
				<category><![CDATA[strategy]]></category>
		<category><![CDATA[Michael Porter]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Stacie Lydia]]></category>

		<guid isPermaLink="false">http://www.communi-k.net/?p=2988</guid>
		<description><![CDATA[The new media landscape creates many opportunities for clients and marketers to get distracted by a combination of dazzling tactics, without identifying or addressing a real communications strategy. Understanding the business opportunities, challenges, consumer and even product offering are imperative. I often hear, “we are strategic” or “we must be strategic,” but are we?
People define [...]]]></description>
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		<title>Spring fever</title>
		<link>http://www.communi-k.net/advertising/2009/04/spring-fever/</link>
		<comments>http://www.communi-k.net/advertising/2009/04/spring-fever/#comments</comments>
		<pubDate>Tue, 21 Apr 2009 13:50:48 +0000</pubDate>
		<dc:creator>KGBTexas</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Chuck Leifeste]]></category>
		<category><![CDATA[Fiesta]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[smart buys]]></category>
		<category><![CDATA[spring]]></category>
		<category><![CDATA[strategy]]></category>

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		<description><![CDATA[Every spring I find myself longing to break free of my winter routine and enjoy all the pleasures of a new season. I look forward to Fiesta, cookouts with friends, gardening and walking the dog. Everything is fresh and new&#8230;and often hard to resist.
Many companies are experiencing another type of spring fever this year: the itch [...]]]></description>
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